Our Work
Pittsburgh Downtown Partnership
Challenge
Increase revenue for a variety of tentpole events throughout the year.
Tactic
Personalized prospecting local and regional brands interested in reaching consumers in Western PA, while educating them about the Pittsburgh Downtown Partnership’s mission and the benefits it provides to residents, businesses and sponsors.
Result
Renewals of all existing partners while adding 27 new brands to the portfolio.
Taste of the Draft
Challenge
Generate $1M in sponsorship and philanthropic revenue to help combat student food insecurity throughout the Pittsburgh region.
Tactic
Targeted outreach to local, regional and national brands interested in getting involved with the NFL Draft, while creating tangible community impact throughout Southwestern Pennsylvania.
Result
Partnerships with 17 organizations allowed GENYOUth to fund nutrition and physical activity grants for 91 area schools, expanding access to 13.5 million school meals for 50,000 students.
Photos courtesy of GENYOUth
Pittsburgh International Airport
Challenge
Monetize a black tie gala, celebrating the grand opening of a new $1.7B terminal.
Tactic
Targeted outreach to major brands headquartered in the region, along with construction partners and key stakeholders.
Result
Partnerships with 58 organizations for the event.
Diplomat Sports & Entertainment
Challenge
Provide Japanese advertisers with an alternate, and more affordable, solution to market their brands during Los Angeles Dodgers games.
Tactic
Secure premium, TV-visible signage from a variety of MLB teams for games versus the Dodgers that are broadcast on NHK in Japan.
Result
Integration of 25 Japanese brands across nine MLB teams throughout the 2025 season.
Ohio University Men’s Basketball
Challenge
Drive new NIL revenue for a D1 men's basketball team, whose campus is situated in a rural setting.
Tactic
Create a new and engaging event in a major city, featuring players and coaches, where a large number of alumni live.
Result
Five-figure annual revenue stream to help offset growing NIL budgets.
